PROCESSWEST Magazine Online

Mining truck makeovers drive home important message

Don Horne   


SMS Equipment Inc. and KMC Mining have partnered to make big statements in support of prostate cancer research, breast cancer research and mental health awareness – unusual, bright, giant, and mobile statements, in fact, that are intended to spark candid conversations.

“The oil sands and this community… is all about giving back and being part of things,” says Larry Gouthro, SMS Equipment General Manager in Fort McMurray, Alta. “I can see after people seeing these two trucks go to work, asking to see if we can do something similar for them, and we’d love to do that.”

Two off-highway Komatsu truck boxes have been painted pink and blue and affixed with slogans supporting prostate cancer research, breast cancer research and mental health awareness.

Dirk Maritz, VP Business Development, SMS Equipment, says they are intended “to get the message out – ‘Are you ok?’”


The message is deeply personal for many employees, including Brian Berkshire of SMS Equipment who was diagnosed with Padget’s disease, a form of breast cancer.

“We’re all healthy until something happens”, says Berkshire. “It can happen to anyone. Have yourself checked.”


KMC Mining and SMS Equipment are partnering on this initiative.



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